The advertising agency Progres Partners Advertising, spol. s r. o. founded in 1992, is one of the oldest members of the Association of Communication Agencies (previously ARA). It is also a founder member of the Association of Trade Fair and Exhibition Organisers. As a wholly Czech company with no foreign capital, it offers an above-standard advertising service with the use and guarantee of a precise knowledge of the Czech market and Czech mentality.
PROGRES PARTNERS ADVERTISING PROMOTES A VISION OF MODERN COMMUNICATION IN THE FIELD OF ADVERTISING BASED ON THE ABILITY TO:
- inspire and support the successful application of resources for strategic communication of its customers
- search out ingenious communication solutions for customers and not be limited to the mere provision of regular commodity services
- mobilise the greatest intellectual and creative potential of the agencies entire team, which will then be made available to the client
- foresee development trends and utilise communication opportunities in new media and on the Internet
- believe in the success and profit of the client
ADVERTISING DIVISION
EXHIBITIONS AND TRADE FAIRS DIVISION
PROFESSIONAL PROCESSING OF ADVERTISING STRATEGY
MEDIA RELATIONS
EFFECTIVE PLANNING AND MEDIA PURCHASE
SPONSORSHIP AS PART OF THE COMMUNICATION STRATEGY FOR THE CLIENT
SPECIAL EVENTS
CREATIVE TEXT AND GRAPHIC STUDIO, INCLUDING DTP STUDIO
COMMUNICATION SOLUTIONS ON THE INTERNET
EXHIBITIONS AND TRADE FAIRS
SELECTED REFERENCES
OFFER OF OWN PROJECTS
SELECTED CLIENTS OF Progres Partners Advertising
BUSINESS CARD
ADVERTISING DIVISION
- specialist processing of advertising strategy
- media relations
- planning and purchase of media
- special events
- creative studio
- communication on the internet
EXHIBITIONS AND TRADE FAIRS DIVISION
- organising own trade fairs in the Czech Republic and abroad
- organisation of trade fair participation abroad
- turnkey construction of fair stands
- own Internet portal with updated overview of trade fairs and exhibitions in the Czech Republic and abroad
- representation of foreign trade fair administrations
PROFESSIONAL PROCESSING OF ADVERTISING STRATEGY
- professional analysis of situation
- planning and implementation of advertising or communication strategy
- planning and organisation of communication programmes
- marketing and communication advice
- analysis of client’s state of internal communication
- formulation of client’s message to employees and shareholders
- ensuring printing of prospectuses, catalogues, year books, posters, leaflets, stickers and all promotional printed materials
- ensuring production of advertising items and printing on them
MEDIA RELATIONS
- client press releases, information materials for general public and professional media
- media monitoring
- press conferences and meetings with journalists
- individual contacts with representatives of media and regular meetings of client with selected group of journalists
- preparing client’s speeches and articles
EFFECTIVE PLANNING AND PURCHASE OF MEDIA
- press advertisements
- radio and TV advertising
- outdoor advertising (billboards, bigboards, neons…)
- public relations
- direct mailing
SPONSORSHIP AS PART OF THE COMMUNICATION STRATEGY FOR THE CLIENT
- creation of unique sponsorship projects
- searching out sponsorship opportunities
SPECIAL EVENTS
- planning and organisation of celebratory events with the participation of representatives of cultural, social and political life in connection with the communication strategy approved by the client
- celebratory launch of activities of firms and companies on the Czech market
- planning and organisation of seminars and conferences for special target groups
CREATIVE TEXT AND GRAPHIC STUDIO, INCLUDING DTP STUDIO
- creative preparation of drafts
- computer graphics (2D, 3D, creation of www and advertising banners)
- advertising photography
- creation of internal communication materials
- creation of documentary and advertising films, video and audio recordings
COMMUNICATION SOLUTIONS ON THE INTERNET
- analysis of client’s communication strategies
- incorporating Internet into communication strategy
- analysis of competitors’ Internet strategy and strategy of competitor and drafts of client’s presentation on the Internet with regard to the operation of the competition
- development of client’s Internet pages
- development of accompanying Internet pages focussing on client’s target group
EXHIBITIONS AND TRADE FAIRS
- organising own exhibitions and trade fairs in the Czech Republic and abroad
- making trade fair stands in the Czech Republic and abroad from own base, including atypical stands from the planning stage up to turnkey fabrication
- plans, equipment and assembly of interiors
- complete exhibition service (accommodation, transport, promotion, social events etc.)
- organisation of participation at trade fairs abroad, including exhibition service
- holding accompanying programmes in the form of specialist seminars, forums, competitions and other cultural events
- the agency is the contractual partner of the Ministry of Trade and Industry of the Czech Republic for the implementation of official participations of Czech firms at trade fairs abroad
SELECTED REFERENCES
- since 1994 organiser of international trade fair Aqua-therm in Prague
- since 1998 organiser of international trade fair Collector in Prague
- since 1999 organiser of international trade fair Aqua-therm in Nitra
- since 2004 organiser of trade fair Antikvariát Praha in Prague
- realization of the World Stamp Exhibition PRAGA 2008
- in the years 1994 – 2001 organiser of Czech participation at international trade fair in Cairo
- since 1999 organiser of Czech official participation at trade fair of sporting and hunting weapons IWA in Nuremberg
- technical partner Prague International Marathon since 2003
- implementer of exhibition NATO Workshop in 2000 in Prague and 2003 in Nitra
- technical implementer of exhibition For Cars in Munich in the years 2002 and 2003
- organiser of international championship of the Czech Republic in sumo in 2002
- technical implementer of exhibition IWA in Nuremberg
- organiser or joint organiser of Czech official exhibitions for the MTI CR in Omsk (2007), Lisboa (2004), Ufa (2004, 2008), Irkutsk (2005), Ekaterinburg (1999, 2003 and 2006), Ljubljana (2000), Belgrade (1996 and 1998), Warsaw (1998), St. Petersburg (1999) and Istanbul (1999)
- solutions and construction of trade fair stands for the firms Korado, Arnema, Technology Italian Services, Honeywell, Baxi, Weishaupt and La Fattoria
OFFER OF OWN PROJECTS
- international expert trade fair Aqua-therm Praha (24th – 28th November 2009)
- international expert trade fair Aqua-therm Nitra (9th – 12th February 2010)
- portal TZB-info focussing on heating, ventilation equipment, energy saving, sanitation, measuring and regulation
- international trade fair Collector Praha (3th – 5th September 2009)
- supplement Trade Fairs and Exhibitions in Hospodářské noviny (Economic daily) (2th December 2009)
- constantly updated server www.veletrhyavystavy.cz
- billboard at 17th km on motorway D1 in the direction of Prague 510 x 240 cm
SELECTED CLIENTS OF Progres Partners Advertising
- 3M
- BVZ commerce – Roadstar
- CREDIT SUISSE – Life and Pensions
- Czech Trade
- Czech Athletic
- CzechTourism
- Czech Export Bank
- Czech Proof House for Firearms and Ammunition
- Czech Post
- Danfoss
- Gazprom
- Chamber of Trade and Industry for CIS Countries
- Spa Treatment Facilities of the Ministry of the Interior CR
- M.S.I. Vienna
- Messag Brno
- Ministry of Industry and Trade CR
- Moraviaflor
- Foundations of Policemen and Firemen
- Pilsner Urquell
- Pyrocom
- Redot
- Reed Exhibitions
- Sagem
- Sedba Baking
- Union of Czech Philatelists
- Vaillant
- Verlag Dashöfer
- VTS Clima
- International Fair Poznan
- Helexpo
BUSINESS CARD
| Company headquarters: | Prague |
| Number of employees: | 14-16 |
| Knowledge of foreign languages: | English, Russian, German |
| Membership in associations and professional federations: |
Chamber of Commerce of the Czech Republic Association of Communication Agencies of the Czech Republic (AKA) Association of Trade Fair and Exhibition Organisers of the Czech Republic (SOVA) Asociace obranného a bezpečnostního průmyslu (AOBP) |
| Address: | Opletalova 55, 110 00 Prague 1 |
| Telephone: | + 420 224 234 274, 224 236 506 |
| Fax: | + 420 224 218 312 |
| E-mail: | |
| Internet: | www.ppa.cz |
| Director: | ing. František Kočí |
